- Gap and its subsidiaries like Old Navy and Athleta are selling some of the most accessibly priced masks on the market – and they’ve become extremely popular.
- The company reportedly sold $130 million in face masks in its latest quarter according to its earnings call.
- Gap, Athleta, and Old Navy’s everyday masks are triple-layered, non-medical-grade, and reusable. The least expensive option is an Old Navy 5-Pack for $12.50. Athleta also sells options designed specifically for exercise.
- Gap has also reportedly donated 50,000 masks to the Boys & Girls Club of America and the Boys & Girls Club of Canada, and Athleta, a B-Corp, is reportedly donating 100,000 non-medical masks to an undisclosed major healthcare organization.
- Below are a handful of the Gap masks driving the company’s substantial sales.
- Read more: We’ve tested several cloth face masks over the past 5 months – here are the 9 best ones